Creative Marketing for Creative Entrepreneurs / Arp Comics

11 Things Portfolio Websites for Creative Entrepreneurs Need

Last week we talked about why you shouldn’t put all your eggs in a basket you don’t own. This week we’re talking about portfolio websites – the basket that you do own. And what those websites need to serve as the ideal hub for your online efforts. (If you’re not sure whether you own your site or not, check out last week’s post on digital sharecropping.) What’s the purpose of portfolio websites? Knowing what the website is for helps to focus on what it needs. Portfolio websites need to Get you found online Tell people who you are Tell people what you create Help build a relationship … Continue reading

Digital sharecropping & why you need your own website

WTF is digital sharecropping? Well, it’s the digital version of sharecropping (duh). Sharecropping is when a person farms on someone else’s land and both share the production. It became quite common in the American South after the Civil War, and it heavily favored the landowners while keeping most sharecroppers poor AF. Sharecroppers would rent the land and lease the equipment from the landowner – while local laws would often make it so they could only sell to the landowner, resulting in bad deals for the sharecropper. The landlords had ALL the control. The sharecroppers got screwed. Digital sharecropping is the practice … Continue reading

You’re a creative entrepreneur, whether you like it or not

Creators today are also entrepreneurs. You’re a creative entrepreneur. There’s no choice in this matter. Even if your ultimate goal is to get a job, you’ll still have to think like an entrepreneur to get that paycheck. Being an entrepreneur may be stressful, but it’s necessary. And with a bit of knowledge and a good mindset, it doesn’t have to suck. Wouldn’t you be happier if you could make a living doing what you love? We all know that’s a rhetorical question, so let that goal guide you. I’m finally focusing on being a creative entrepreneur – and I want to share what I’ve learned. That doesn’t mean that … Continue reading

The problem with teaching classes (and getting paid) with Skillshare

I wrote this 4 years ago, on another site for a difference audience. While the figures may have changed, I stand by it. If you have an experience with Skillshare that you’d like to share, please do so in the comments and include hard numbers. UPDATE2 weeks after this blog posted, Skillshare decided to become less douchebaggy and changed their class minimum from earning from 100 to 25. They don’t say whether every class has to hit 25 students to make you money. Their recruiting page now mentions you can make money from their ‘royalty pool’ and being ‘compensated for new … Continue reading

11 Things Portfolio Websites for Creative Entrepreneurs Need

Digital sharecropping & why you need your own website

You’re a creative entrepreneur, whether you like it or not

The problem with teaching classes (and getting paid) with Skillshare

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Arp Laszlo

Creative Marketing

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